Attribution & Analytics
Matchback reporting, conversions, and revenue attribution.
By Adam1 author8 articles
- Trackable QR Codes and Call AttributionHow QR code scan analytics and trackable phone numbers work today, and where each one's data actually shows up.
- Understanding Your Order's AnalyticsLearn what each metric on your order's Analytics card means and how to read it.
- Setting Up Conversion TrackingConfigure what counts as a conversion so LettrLabs can attribute revenue to your mailings.
- Your Account Dashboard, ExplainedA quick overview of what you'll see when you land on your account dashboard.
- Understanding All Your Attribution MetricsA plain-language reference for every attribution and analytics metric LettrLabs tracks, grouped by category.
- Exporting Your Attribution DataHow to export your account's attribution data as a CSV file from the dashboard.
- Setting Your Attribution WindowWhat the Attribution Window setting controls, how it differs from Reporting Period, and why changing it recalculates your data.
- Choosing Your Attribution Match TypeWhat each Match Type option does and how selecting multiple affects the matching and recalculation of your attribution data.