Automations
The trigger-and-cadence engine tying every integration and audience to a mail send.
By Adam1 author3 articles
- Multi-Touch Campaigns: Sequencing More Than One MailerWhy and how to sequence multiple mailers off a single triggering event.
- Understanding Automation StatusesA plain-language guide to the five statuses your automations move through, and what happens to test data when you flip one live.
- What Are Holdout Groups?How holdout groups let you measure the revenue your campaign actually caused, not just revenue that would have happened anyway.