A single mail piece can only do so much. LettrLabs lets you sequence multiple touchpoints — different formats, different messages, sent with a delay between them — so one triggering event (a completed job, a new customer, a closed deal) becomes a full campaign rather than a one-off mailer.
Unverified: whether multi-touch cadences remain gated to specific plan tiers (a live source article claimed Premium and Enterprise only) was not re-confirmed against the codebase for this pass — verify current plan-tier availability before treating this as fact.
Why multiple touches work
Local saturation. Repetition builds recognition and trust faster than a single mailer.
Different formats for different moments. A premium handwritten card for the first touch (maximum open rate and credibility), followed by a lower-cost printed postcard reinforcing the same message a week or two later.
Set once, runs automatically. Once configured, the whole sequence fires without any manual follow-up work.
Designing a sequence
Choose your first touch — typically a handwritten card in an envelope, for maximum open rate and a personal first impression.
Choose your follow-up touch(es) — a printed postcard reinforcing the same offer a week or two later is a common, lower-cost second touch. You can add as many touches as you want.
Set the delay between each touch based on how quickly you want to reinforce the message versus giving the first touch time to land.
Example: a job-completion sequence
A roofing company finishes a job at 123 Main St. Within 10 days, neighboring homes receive a handwritten thank-you-style card. Ten days after that, they receive a printed postcard with a discount offer. The two touches reinforce each other, and the whole sequence runs automatically once triggered.
Triggering a multi-touch sequence automatically
To fire a sequence off a real event in your CRM or field-service software (a job marked complete, a deal closed), see the Setup Guide for your specific integration in the Integrations collection — ServiceTitan, Zapier, AccuLynx, and others are all live today. To target the neighbors around a completed job specifically, pair your sequence with a Radius Mail automation — see the Setup Guide: Radius Mail article in Audience & Targeting for how that's configured.
Want help designing your first multi-touch sequence? Reach out to our team.