Pipedrive has a native Zapier app. If you haven't set up the LettrLabs side of Zapier yet, start with Setup Guide: Zapier first.
Before you start
A LettrLabs API key and an Integration Order created for Zapier (Setup Guide: Zapier, Steps 1–2).
A Pipedrive account with permission to authorize new app connections.
Step 1: Connect Pipedrive inside Zapier
In Zapier, start a new Zap, search for Pipedrive, and authenticate with your Pipedrive account.
Step 2: Choose your Pipedrive trigger
Updated Deal (recommended) — fires on any deal change. Pair it with a Filter by Zapier step to gate on the specific condition you care about (e.g., a pipeline stage). Keeping that logic in Zapier means whoever manages the Zap can see and adjust it without separate Pipedrive filter-editing access.
Deal Matching Filter — fires only when a deal matches a saved Pipedrive filter. Reach for this only when a condition is genuinely awkward to express as a Zapier filter step, since a saved Pipedrive filter needs a Pipedrive-side edit to change later.
New Person — for lead-capture-style mail.
Step 3: Add a LettrLabs action
Add Recipient to Integration Order for customer-facing mail.
Mail Recipients Around an Address (Radius Mail) if the deal or person record includes a job/property address distinct from the contact's own address.
Step 4: Test, then go live
Test the Zap, confirm the sample recipient in LettrLabs, publish, then activate the LettrLabs automation.
Want help picking your first Pipedrive trigger? Reach out to our team.