Pipedrive has a native Zapier app. If you haven't set up the LettrLabs side of Zapier yet, start with Setup Guide: Zapier first.
Before you start
A LettrLabs API key and an Integration Order created for Zapier (Setup Guide: Zapier, Steps 1–2).
A Pipedrive account with permission to authorize new app connections.
Step 1: Connect Pipedrive inside Zapier
In Zapier, start a new Zap, search for Pipedrive, and authenticate with your Pipedrive account.
Step 2: Choose your Pipedrive trigger
Deal Matching Filter or Updated Deal — fires when a deal changes, or matches a saved Pipedrive filter (e.g., a specific pipeline stage). Filter-based triggers are useful since Pipedrive's own filters can encode fairly specific conditions without extra Zapier steps.
New Person — for lead-capture-style mail.
Step 3: Add a LettrLabs action
Add Recipient to Integration Order for customer-facing mail.
Mail Recipients Around an Address (Radius Mail) if the deal or person record includes a job/property address distinct from the contact's own address.
Step 4: Test, then go live
Test the Zap, confirm the sample recipient in LettrLabs, publish, then activate the LettrLabs automation.
Want help picking your first Pipedrive trigger? Reach out to our team.