Lead Reveal identifies the anonymous visitors coming to your website and turns them into mailable leads — no email address or form fill required. Setup has two parts: installing a small tracking tag on your own website (no third-party account needed), and then building an automation that decides which identified visitors get mailed, with what template.
This guide walks through installing the tag, verifying it, and understanding how an identified visitor actually turns into a mailed piece.
Before you start
A payment method on file with LettrLabs (you'll be prompted to add one if you don't have one yet).
Access to edit your website's code, or to your site builder's custom code / tracking settings (Webflow, WordPress, Wix, Shopify, or any custom HTML site are all supported).
No Google account or third-party sign-in is required — the tag lives entirely on your own site and is managed through LettrLabs.
Step 1: Start Lead Reveal setup
From your LettrLabs dashboard, open Automations and click New Automation.
Select Lead Reveal from the list of automation types.
If this is your first time setting up Lead Reveal, you'll be walked through the steps below before you can build your first automation.
Step 2: Add a payment method
If you don't already have a default payment method on file, you'll be asked to add one first — enter your card details and save. This is required because Lead Reveal handles a continuous stream of incoming leads and needs an active payment method on file before automations can start mailing.
Step 3: Enter your website and generate your tracking tag
Type in the domain of the website you want Lead Reveal to track (for example,
yourcompany.com).Click Get the Pixel. LettrLabs generates a unique tracking tag tied to your account and your site — this is the code you'll install in the next step.
Step 4: Install the Lead Reveal tracking tag on your website
You'll be given two snippets of code to install:
Step 1 (head): Copy the first code block and paste it into your site's
<head>tag.Step 2 (body): Copy the second code block and paste it into your site's
<body>tag.
Note: the code itself references "Google Tag Manager" in a few places — that's simply the underlying delivery mechanism Lead Reveal runs on behind the scenes. You don't need a Google account, and there's nothing further to configure there; just copy the code exactly as given.
If you're not comfortable editing your site's code directly, use the instructions for your platform:
Webflow: Open the Designer, add a Code Embed element from the left-hand panel, paste in the scripts, then save and publish your changes.
WordPress: Go to Appearance > Theme Editor, open header.php and paste the first script just before the closing
</head>tag, then open footer.php and paste the second script just before the closing</body>tag. Click Update File to save.Wix: Open your site editor, go to Settings > Tracking & Analytics, click + New Tool > Custom, paste the scripts in and set their placement to Head and Body, then click Apply.
Shopify: Go to Online Store > Themes, click Actions > Edit code, open theme.liquid in the Layout section, paste the scripts just before the closing
</head>and</body>tags, then save.Custom HTML sites: Open your site's main HTML file (often
index.html), paste the scripts just before the closing</head>and</body>tags, save, and re-upload the file to your web server.
You can email these step-by-step instructions to a developer or teammate directly from this screen if someone else is handling the install for you.
Step 5: Test your installation
Click Test Script. LettrLabs fetches your live homepage and checks that your tracking tag's ID actually appears in the page — confirming it was installed correctly.
If the test succeeds, you'll see a confirmation and can move on to finishing setup.
If it doesn't detect the tag, double check that both code blocks were saved and published on the live site (not just a draft), then test again.
You can also skip the test and start building automations right away — but it's important to complete the real installation as soon as possible afterward, since Lead Reveal can't identify any visitors, and no automation can send mail, until the tag is actually live on your site.
Step 6: Finish setup
Once the test passes (or you've chosen to skip it), click Finish Setup. Your Lead Reveal connection is now active, and you're ready to build your first Lead Reveal automation — choosing a mail template and the visit conditions that decide who gets mailed.
How an identified visitor becomes a mailed piece
Once your tag is installed and an automation is built:
The tag runs quietly in the background on every page of your site, watching for page views (including conditions like a repeat visit) that match the rules you've set on your automation.
When a visit matches, Lead Reveal attempts to identify the visitor and match them to a mailable name and address.
A matched, identified visitor is deduplicated against leads already processed for your account (so the same person on the same day isn't counted twice), then queued as a mail order using the template, postage type, and monthly lead cap configured on that automation.
Managing your Lead Reveal setup
Maximum Monthly Leads: caps how many leads Lead Reveal will process per month (minimum 250). Raise or lower this at any time from the Lead Reveal management screen.
Anti-Pixel: suppress Lead Reveal from identifying visitors when the page they're on matches a URL you've listed — useful for excluding pages like an order-confirmation or account page from tracking.
You can re-open the install instructions and re-test the script at any time from this same screen.
Revoking Lead Reveal
From the Lead Reveal management screen, click Revoke and confirm.
This permanently deletes your tag setup and discards any collected leads that haven't been processed yet.
To use Lead Reveal again later, first remove the old head/body tags from your site, then repeat the setup steps above to install a fresh tag.